FRANK & OAK FASHION SHOW F/W14
(Bradley Rothenberg, Brad Isnard, Gautam Jain, Tierney Sadowski)
Frank & Oak approached us to design the centerpiece for their FW2014 collection, which was based on japanese minimalism. For this, we came up with a fractal origami system of repeating tetrahedron at multiple scales made from rice paper surrounding multiple lights. For the presentation, the light raised up when models arrived on stage, the lights would fade out, creating an inversion in the piece from seeming translucent to now opaque. When the models exit the stage, the piece slowly dropped down to eye-level, becoming translucent with lights fading on & off throughout.